Joji Entrances Artist Music Charts with Nectar

Since the estates of the late Juice WRLD and Pop Smoke released albums for these artists in July, it has been almost impossible for any living artist to displace them from the top of the artist charts for long. Taylor Swift in late July briefly took over their positions at the end of July when she released her latest album, but then fell in the rankings.


Same with Big Sean and YoungBoy Never Broke Again. They released albums this September and topped the artist charts, but fans kept returning to their favorites, Juice WRLD and Pop Smoke, who quickly overtook the living artists who just released albums.


The song charts have told a different story. Smash singles from artists as different as Drake, Billie Eilish, Cardi B, Megan Thee Stallion, Miley Cyrus, BTS, Maluma, Internet Money, Justin Bieber, and Chance the Rapper, in that order, all took over the song charts through the summer to this fall, but none affected the dominant position of Juice WRLD or Pop Smoke atop the artist charts.


This just goes to show that to be in the top five, dead or alive, all artists have to do is release one LP to secure chart supremacy. Singles and EPs help, and can control the song charts indefinitely, but the LP is still what matters most for the artist charts, even if the individual songs on the LP do not outrank the reigning singles.


Joji confirms all of these trends. According to Music Maven’s proprietary technology, which provides the most current and accurate data on the performance of all artists and songs in daily music charts, Joji’s latest album, Nectar, wins him the triple crown this weekend: Most Influential, Most Streamed, and Highest Earning Artist.


Music Maven’s most prized proprietary ranking, The Most Influential Artist, takes into account social media presence, streaming charts, digital downloads, and concert ticket sales, even with most shows canceled due to Covid, to accurately reflect each artist’s true rank amongst peers in each of the above categories. The Most Influential Artist is not necessarily the Most Streamed or Highest Earning Artist, and vice versa. The Most Influential Artist many not even have a new album or even a new songs out, but can dominate this category through social media presence alone.


The fact that Joji swept all three of the artist categories with Nectar is a singular feat.


At 11.1M streams on its first day out, and 8.6M on its next day, debuting at $30.9K with a $23.9K sequel, Joji successfully moved Juice WRLD and Pop Smoke down on the artist charts.


“WAP,” by Cardi B featuring Megan Thee Stallion, and “Hawái,” by Maluma, still dominate streams with 2.3M and 2.2M respectively. The singles “Mood,” by 24kGoldn featuring Iann Dior, and “Lemonade,” by Internet Money, featuring Gunna, Don Toliver, and NAV, and “Laugh Now Cry Later,” by Drake featuring Lil Durk, all remain in the top ten most streamed with over 1M daily streams each. The new single by Travis Scott, “FRANCHISE,” featuring Young Thug and M.I.A. – remember her “Paper Planes” from 2007 – debuted this weekend with over 3M streams, and is still at almost 2M.


None of Joji’s songs from Nectar is in the top 20. His top songs, “Your Man,” “MODUS,” “Gimme Love,” and “Tick Tock,” all have less than a million daily streams, and half are not even in the top 50. But that does not matter for his artist chart dominance. Taken together, the 18 tracks on Nectar outrank all other single artist contributions.


Like Joji himself, and his music, this is hard to explain. The half-Japanese, half-Australian, Osaka-born, Canadian-trained, Brooklyn-based artist began as a comedian, influencer, and YouTube personality, with numerous aliases, before producing music full time. Born George Kusunoki Miller, he took the name Joji 2015. In 2008-17, the video content he released on YouTube totaled 2.4 billion views.


When he dedicated himself fully to music, and began releasing studio albums in 2018, Joji had literally billions in name recognition. In some ways similar to Billie Eilish, his persona is alternately dark, weird, and comedic, and his style is purposely enigmatic and meant to defy categories.


Perhaps best described as downbeat electronic with a side of trap, Joji’s melodic rhythms and lyrics quickly place listeners in a trance. This is probably why Nectar has done so well, even without popular singles or individual songs high on the charts.


The main mystery now is to discover if Joji can maintain his chart position above Juice WRLD and Pop Smoke. If their posthumous capacity for continual revival over the last months is any indication, they may soon retake their chart ranks.


By Vince, September 29, 2020

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