Miley Cyrus Lights Up The Midnight Sky

Miley Cyrus has returned this weekend with a hit, “Midnight Sky,” the lead single of She Is Miley Cyrus, her latest album scheduled for release this year. The star of stage and screen, famous for her role in the Hannah Montana series and franchise, is one of the greatest living pop music artists. Miley has had her share of personal controversy and relationship drama, which has dominated the media more than her musical production of late. For example, her acrimonious marriage to the Australian actor Liam Hemsworth, which formally ended this year, was followed by her relationship with another Australian, the singer Cody Simpson, which just ended, as announced in her latest single, “Midnight Sky.” While “Midnight Sky” addresses her personal life, including relationships with Hemsworth, Simpson, and the fashionista influencer Kaitlynn Carter, the song proves that the drama can fuel her musical success rather than only detract from it.


According to Music Maven’s proprietary technology — which provides the most current and accurate data on the performance of all artists and songs in daily music charts — “Midnight Sky” is now the third Most Streamed Song, with 3.9M streams. While the music video for the song on YouTube has done much better, with 27M views over the weekend, the video has strengthened the song’s presence on streaming platforms. The single brought Miley back into the top ten Most Streamed Artist rank, now at seventh. This is an important return to the charts because Miley has not released a full-length studio album since Younger Now in 2017, just an extended play, which announced that SHE IS COMING last year, but has only been followed by a couple of singles.


By lighting up the “Midnight Sky” with her latest, Miley has accomplished the difficult task of changing the charts during this summer pandemic, in which most major artists have withheld their music. Apart from Miley’s single, Drake’s new “Laugh Now Cry Later,” featuring Lil Durk, now second Most Streamed at 4M streams, has been the only major song to affect the charts this weekend. “Laugh Now Cry Later” is the lead single for Drake’s next album, Certified Lover Boy, which is scheduled for release soon. Neither lead single has challenged Cardi B’s “WAP,” featuring Megan Thee Stallion, released last weekend. “WAP” remains number one Most Streamed, at 4.5M streams.


The singles by Miley Cyrus, Drake featuring Lil Durk, and Cardi B featuring Megan Thee Stallion have altered the song charts, but the artist charts remain roughly the same as they have been over the last weeks. The top three positions are exactly the same, with the late Juice WRLD, still the Most Streamed Artist with 14.4M streams, Taylor Swift, at second with 6.6M, and the late Pop Smoke, third with 6.4M. All released full-length studio albums last month, which allowed these top artists to dominate even when others released singles.


On the strength of several singles, Drake is now the fourth Most Streamed Artist, with 5.6M streams, but will need to release his next album to compete with the late Juice WRLD and Pop Smoke, or the living Taylor Swift. Same for Miley Cyrus, who now has the potential to dominate the charts as soon as she releases her long awaited and delayed studio project, She Is Miley Cyrus.


By Vince, August 17, 2020

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