• How You Like That: Blackpink Rises on the Music Charts

    BLACKPINK is one of the world’s dominant groups in music and entertainment. The South Korean k-pop girl band composed of four members, Jisoo, Jennie, Rosé, and Lisa, has been at the top or near the top of all music charts over the last months. The group returned with a vengeance this week and weekend, even without the release of any new music.


    According to Music Maven’s proprietary technology, which provides the most current and accurate data on the performance of all artists and songs in daily music charts, BLACKPINK, was the Most Influential Artist and the Most Streamed Artist this weekend, and the group had three songs in the top 10 Most Streamed Songs. BLACKPINK has been in the top 5 Most Streamed Artist rank this entire month of October, number 1 for 6 days, number 2 for 5 days. Last week, BLACKPINK was the Most Streamed from Monday to Saturday, October 12-17, and was at between 6.9-8.6M streams.


    BLACKPINK’s most recent album, simply titled THE ALBUM, came out earlier this month, October 2. The album included the group’s three singles, their most popular offerings this season. Those are: “How You Like That,” the first single released June 26, “Ice Cream,” featuring Selena Gomez, the second single released August 28, and “Lovesick Girls,” the third single released on October 2 with THE ALBUM. This weekend, “Lovesick Girls” was the second most streamed song with 2.8M streams, “How You Like That” was fourth with 2.1M steams, and “Ice Cream” was ninth with 1.6M streams.


    “How You Like That” has been in the top 10 Most Streamed Songs since it came out in June. It has reached the number one Most Streamed Song twice this month, October. The group’s hit single so far, “Kill This Love,” from April 2019, now has 392M streams on Spotify and over 1 billion views for its music video on YouTube. The dance practice video for that song alone has over 300M views. Since then, “How You Like That” has been the group’s most popular song. “How You Like That” now has 248M streams on Spotify and 595M view for its music video on YouTube.


    This helps explains BLACKPINK’S success on Music Maven’s music charts, which captures and represents artist and song streams and revenue across all platforms. For example, BLACKPINK does much better on YouTube than Spotify, which has raised their ranks higher than other artists who do not have billion-view track-records for their music and dance performance. The release of the Netflix documentary on the group, Blackpink: Light Up the Sky, last Wednesday, October 14, also likely increased their global recognition and song streams.


    The spirits of the late Pop Smoke and Juice WRLD continue unfazed and practically unstoppable on the charts. They closed this weekend as the number 1 and number 2 Most Streamed Artists with 6.3 and 6M streams, respectively. Since 21 Savage and Metro Boomin released Savage Mode II on October 2, 21 Savage was the Most Streamed Artist from then until October 8, then again on October 11, but has since fallen below Pop Smoke and Juice WRLD, to now as the third Most Streamed Artist.


    The other major success story has been Justin Bieber, whose heart-wrenching “Lonely,” featuring benny blanco, was the Most Streamed Song this weekend, with 3.4M streams on Saturday, and 2.4M on Sunday. “Lonely” is a cautionary tale, or cry for help, about childhood fame. “Lonely” adds yet another dimension to his success by reflecting on the personal costs of success. Like his “Holy,” featuring Chance the Rapper, released a month ago, “Lonely” displays the strength of Justin Bieber’s musical versatility, and forecasts the likelihood of future single-based dominance of the song charts.


    By Vince, October 19, 2020

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